HOW WE HELPED CP+B WIN
CP+B is one of the world's leading full-service advertising agencies. They contacted us to help out with some key new business pitches in different categories including beverages and retail. Working with their strategy team, we created a series of surveys, designed to gain primary insights, test and refine creative. The agency fielded hybrid surveys consisting of general insight questions as well as initial concept testing and obtained results from over 500 respondents at a time, within 24-48 hours. They were able to run a concept test, gain insights, refine creative and run a second survey, all within the course of a week.
In terms of speed, cost and richness, these results are hard to match in the industry.