What We Do
Ever since the industry began, market research has been dominated by this contradiction. Conventional in-person research is expensive and slow, but yields deep insight. Automated online social tools are relatively cheaper, but also offer more superficial results – the “what” rather than the “why”. For any meaningful study, it's important to combine depth and speed. PULSATE from Prelytics is a new platform that resolves this contradiction and offers a robust, scalable, speedy platform that delivers real insights at an amazingly low cost.
THE ONLY RAPID-RESPONSE QUANT-QUAL HYBRID SOCIAL FEEDBACK RESEARCH PLATFORM
PULSATE is a crowd-sourced, real-time online platform that offers several distinct advantages:
- INTUITIVE TOOLS: Standard survey templates that can be easily customized to specific requirements.
- DEMOGRAPHICALLY REPRESENTATIVE BASE: Sourced from a nation-wide online community that can deliver a broad range of socio-economic segments
- RAPID ITERATION: Because of the pricing structure and speed, PULSATE can be used to test and refine concepts in real-time, offering timely results that can realistically affect the development process.
- DIVERSE APPLICATIONS: PULSATE can be configured for a range of business requirements, including campaign testing, product innovation, brand health and social media management.