How To Create a Pulse in Prelytics

Start leveraging the power of collective intelligence with Pulsate by Prelytics. Follow these steps to get started:

STEP 1: Define Your Target Audience

Determine your target audience by answering the following questions.

What is your target customer’s…

  • Physical Location

  • Gender

  • Age

  • Income

  • Education level

  • What are their key interests/hobbies

  • Which social media platforms do they frequent

  • Consider any custom qualifier

STEP 2: Define Your Questions

Define the questions you would like to ask your target audience. Ask directly or indirectly. Provide structured answer options and free form text answers. For example:

  • What compels them to buy a product like what you are offering?

  • What are their biggest pain points (related to a need, during the purchase process, or if they already own from a different brand are there quality issues)?

  • Where do they look for information about this industry or product?

  • Ask for direct feedback on your product and/or campaign in order to confirm assumptions (imagery, tone of text, reward structure, etc.)

  • A sample Pulse available for reference (link coming soon).

  • A specialized template for Kickstarter campaigns will be also be available (link coming soon).

STEP 3: Watch Demo

There is a 3 minute demo. This gives insight as to how to perform Steps 6-7 below.

STEP 4: Complimentary Consult

Contact info@pulsate.io for a complementary 45 minute consultation (optional).

We are interested in collaborating with you. We are here to answer any questions about setting up your account, special introductory pricing and our additional services.

STEP 5: Create a Login & Password

It is free to setup an account. No credit card required.

STEP 6: Create Your Pulse

Once logged in, create your reusable questions in the Resource Library, create your Audience Panel questions and finally create the Pulse questions. Then, Preview.

STEP 7: Define Response Type & Budget

Determine if you have your own audience (employees, existing customer list, friends, family, existing social media followers, etc.) or would like to buy an audience panel (i.e., ask a population that is not familiar or biased) or both. If you need to buy your audience respondents, the pricing starts at $2.50 USD per respondent, for example 100 responses will be priced at $250.00. Pricing is based on number of questions.

STEP 8: Launch & View Results

Login and perform final launch steps. Once results are in, they can be viewed and/or exported.

Tina Shivpuri