PULSATE for Crowdfunding

There are many areas of a campaign to test, analyze and refine:

• Your project’s “notice-ablity” in the various feeds (Image, first 6 words of your Title, Description)

• Your project’s “search-ability” in various feeds (Title, Description, Category, Creator)

• Readability of the Story (Styling and Order of Headings, Imagery, Gifs, Text and Video)

• Readability / Like-ability of the Rewards/Pledges/Pricing

• Creator Bio (Paragraph, Avatar, Facebook link, Websites, prior Kickstarter links, # Created, # Backed)

• Social Media (Facebook, Twitter, etc.) Ad imagery and text and audience “interests”

• Media Kit design

• Use of (emoji) symbols in text

• Tone of voiceUse of numbers and lists

• Use and styling of graphics and fontsVideoPackage Design